business cards, letterheads & other stationery, social media icons/banners, advertising material etc. Would you like any additional design services alongside your new logo? (eg. When do you want your logo to be web/print-ready? Is your tag line to appear with your logo on all of your branding? What message or emotion do you want your logo to portray? _ YOUR LOGO:ĭo you have a specific idea in mind for your logo?ĭo you want to use existing brand colours or a particular range of colours?Īre there any colors that you do not want to use?ĭo you have a particular font you would like to use – or ones you definitely do not want to use? What do you like or dislike about your competitor’s branding? Who are your main competitors and how do you differ from them? They may not be familiar with the design industry’s language, but you should be able to get an idea of their preferences regardless. Encourage them to discuss the details of the design. At Trillion we insist on having additional information when creating a brochure design for our clientsinformation that people can often. Get examples of other creative work that your client particularly admires. A brochure that is as informative as it is engaging is an integral part of a marketing effortso great attention should be paid to its design. What do you want your new logo to achieve? 5 Important Brochure Design Questions to Consider. What are your business short term, medium term and long term goals? If you are not a new business start-up – what are the reasons you want a new logo? It also helps to clarify our client’s vision for their business branding.ĭescribe in one sentence your business/service.

It may seem like a long list but it is helps us to know what our client needs and expects from their finished logo/branding. There are certain questions we like to ask a client prior to beginning the logo design process.

Flyer designer questions to ask